Advertising professional. Lives and works in São Paulo. Graduated in Social Communication with a major in Cinema at Fundação Armando Álvares Penteado. Since 1993 he has worked in Advertising and Marketing, mostly as a director of advertising films (documentaries, advertisements and music videos) for major national and multinational companies. He wrote and directed the short film Seis Minutos, in 1984, which led to his doing freelance ad and documentary directing work for production companies and agencies, with clients like GM, Alpargatas and Johnson & Johnson, among others. He has won several advertising film direction prizes, highlighting the international prizes from the FIAP (Festival Iberoamericano de La Publicidad), the 36th Annual New York Festivals Competition and the London International Advertising Awards.