Advertising professional, lives and works in São Paulo. Holds a degree in Advertising from the School of Communications and Arts of the University of São Paulo, where he presided over Cineclube Aurora. For ten years he worked at various advertising agencies as a writer, art director, and creative director.  In 1999 he created Estúdio Cachola, supplying graphic design and publishing solutions and communication campaigns to several clients, among them Report Sustentabilidade, of which he ultimately became a strategic partner. In 2008 he became a partner of the company, setting up and directing Report’s new design department in São Paulo and, later, in Rio de Janeiro. He is currently the creative director and operations director at the company, and keeps putting out a modest output of engravings, typography art, and photographs – including instagram uploads under the username finitokaput.