This work, made for the Panorama da Arte Brasileira exhibition, held at MAM-SP, stamped on the museum entrance the phrase “ENTER SCREAMING: I know what contemporary art is and win a 1-real discount at the entrance of MAM.” What is at play, in this proposition to the public at the museum, is a strategy to include viewers in the work of art. But the invitation to the public is a trap, since it lures them into facing a taboo: the impossibility of contemporary art to be understood by the general public.