Graduated in Production Engineering at the Polytechnic School of the University of São Paulo. He has worked on the financial market and as a systems consultant. Graduated at the London Film School and completed a master’s degree in Communications at the New York Institute of Technology. In 1983 he founded Videoimagem, a pioneering Business Communication company, which he directed until 2011. He was a professor at the Radio and TV Course of the School of Communications and Arts of the University of São Paulo. He dedicates himself to literary production and to writing film and theater scripts.