The holder of a degree in Marketing and Social Communication from Anhembi Morumbi University, he served as an intern at a graphic arts studio in Milan, Italy. He has worked for over 20 years with Design, Development Management, and creation of products like toys, homewear, housewear, accessories, perfumery and cosmetics for graphic, textile and fashion industry companies. As an actor, he has staged 5 plays with the São Paulo-based Macunaíma group.