An architect, designer, creative director, animation director, and special effects director, he holds a degree from the School of Architecture and Urbanism of the University of São Paulo. In February 1989, alongside Celia Catunda, he founded the children’s content production company TV PinGuim. He has created, produced, and directed over 400 hours’ worth of animation for TV, including the series De Onde Vem?, aired since 2001 on Brazilian public TV; and Peixonauta, a wholly Brazilian series produced by TV PinGuim. It was the most watched series on cable channel Discovery Kids Latin America. He is the vice-president of ABPITV.