Created in 1984 in the Communication Program at Centro de Cultura Luiz Freire in the city of Olinda, in Pernambuco, the group formed by Eduardo Homem and Cláudio Barroso, among others, traveled around peripheral neighborhoods in Recife’s metropolitan area showing its program. Pioneering a type of alternative popular TV, TV Viva also worked with educational and institutional videos. TV Viva’s first videos portrayed the daily life of the neighborhoods where they were shown on big screens that circulated weekly between Recife and Olinda. The group was funded by a Dutch organization, Novib, and had its works acquired by Abril Vídeos and BBC London. It participated with great success of the 3rd Festival Videobrasil, in 1985, with the work Amigo urso.