Design workshop: Cultural space equipment project

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posted on 05/06/2016
Devised and coordinated by Gerson de Oliveira, the workshop aims to develop an equipment plan that will be incorporated into Galpão VB's exhibition space and that will welcome visitors, considering the architectural space’s characteristics and the venue’s program


The DESIGN WORKSHOP: CULTURAL SPACE EQUIPMENT PROJECT, devised and coordinated by Gerson de Oliveira, will run from July 6 to August 24 July 13 to August 31, always on Wednesdays, from 8pm to 10:30pm, with the goal of outlining an equipment plan for the Galpão VB venue. Eight slots are available for designers, architects, artists and students of these disciplines, and the workshop will feature three guest professionals: artist Ana Maria Tavares, architect Gustavo Utrabo, and artist and designer Vitor Cesar . Entries will be accepted until June 13 June 30. See more information about the selection process and costs at the end of this text.


Equipment is the key word here. By observing the architectural space’s characteristics and the venue’s program, and by questioning how the public uses and appropriates the space, participants will work out an equipment plan that will be incorporated into the exhibition space, welcoming exhibition visitors and the people who frequent Galpão for other purposes – such as perusing the bibliography and the collection, doing research, joining workgroups etc.

Key topics of discussion during the meetings, apart from those mentioned above, will include the nature of public space, Videobrasil’s work as a cultural institution, and the role of design in the use of space in its architectural and symbolical dimensions.

The project developed by the group during the workshop will be implemented in the future, at a date yet to be set.

The work will be divided into two sections. The first one will be devoted to a program reconnaissance, with the second one focusing on actual project development.

Throughout the meetings, the group will be broken down into subgroups focusing on different subjects and assignments. During the research stage, some participants may be tasked with gathering information about the history of Videobrasil, while others will bring in exhibition design projects for reference or organize information about the space. The assignments will be given over the course of the meetings, on the basis of aptitude and specific knowledge of each participant.

Gerson de Oliveira
Volta Redonda-RJ, 1970

The founder of Estúdio OVO alongside Luciana Martins, Gerson de Oliveira straddles the line between design and art. Experimental and sophisticated, Estúdio’s output combines conciseness, elegance, and innovation. Together with Luciana Martins, Oliveira has won several prizes in Brazil and has been featured in exhibitions in countries including Germany, England, Italy, the USA and the Netherlands.


Ana Maria Tavares
An artist holding a degree in Fine Arts from Fundação Armando Álvares Penteado – Faap (Brazil), a master’s degree from the School of the Art Institute of Chicago (USA) and a doctorate degree from the School of Communication and Arts of the University of São Paulo (Brazil), Ana Maria Tavares does research into unexpected relationships with space, striving to endow her work with an industrial appearance. Some of her sculptures are reminiscent of design objects such as furniture, staircases etc. Since the 1990s, she has created installations that recreate places and spaces that people pass through, such as airport halls, turnstiles, and waiting rooms. She is a professor of the postgraduate course in visual poetics at ECA/USP.

Gustavo Utrabo
A founding partner of Aleph Zero Architecture alongside Pedro Duschenes, Gustavo Utrabo specializes in History and National Literature at the Federal University of Technology of the State of Paraná and holds a degree in Architecture from the Federal University of Paraná (UFPR), having completed part of his studies at Universitat de Barcelona. Utrabo has won prizes at several architecture contests, both academically and professionally.

Vitor Cesar
Vitor Cesar is a visual artist and designer whose art practice builds on myriad notions of public and aspects of everyday life. He studied Architecture and Urban Design at the Federal University of Ceará (2003) and earned a master’s degree in Visual Arts from the School of Communication and Arts of the University of São Paulo (2009) for his work on notions of public space in art practices.

Target public: designers, architects, artists and students of these disciplines
Number of seats: 10*

By 6pm (GMT-3) on June 13 June 30, 2016, write an email to including:
1. Filled registration form (click here to download)
2. Your curriculum
3. Your portfolio

List of selected candidates and substitutes: June 17 between July 1 and 8, 2016, on our News page. To confirm the registration, all selected candidates must pay for the workshop until June 25 July 11, 2016.

*The workshop will only take place if a minimum number of participants is reached

We have increased the number of seats to the course, making possible the reduction of the subscription fee for each participant.

R$ 900,00 R$ 600,00 at sight (cash/money transfer) or R$ 980,00 R$ 660,00 (in up to two installments - credit card), after result of the selection**

** Candidates who abandon the workshop after its launch or who do not attend to the meetings will not be exempt from paying, considering all services employed.

INFORMATION or call +5511 3645-0516

Coordinated by: Gerson de Oliveira
Duration: 20 hours

On Wednesdays, from July 13 to August 30, from 8pm to 10:30 pm

Galpão VB | Associação Cultural Videobrasil
Avenida Imperatriz Leopoldina 1150, São Paulo, Brazil