He holds a degree in Advertising from ESPM and a degree in Journalism from Cásper Líbero, as well as a master’s in Film Market Administration from Unibero/Anhanguera. An announcer, scriptwriter, creative writer, and freelance sound designer, he was a managing partner at Movietrack Cinema & Televisão; he was also an actor in TV ads in the 1980s and 1990s, and one of 16 finalists at the "Oitavo CQC" Contest. Lives and works in São Paulo.