Video achieves very good results as a resource for internal and external corporate promotion and as a tool for employee motivation, integration and productivity. The 5th Videobrasil provided a sample of productions designed to meet corporate targets.
The Exhibition featured the winners of the I Brazilian Corporate Video Festival, held during the II National Congress on Video Usage by Corporations. The Brazilian Corporate Video Festival received over 40 submissions in the video diary, training and institutional categories.
The event was organized by USINA PRESS – a video agency established by journalists and advertising professionals specializing in corporate video making.
The two winners in each category presented the latest developments in corporate video. The pieces showed a clear tendency of shying away from the paint-by-number format often seen in these productions.