A longtime collaborator with the Festival, the British curator and art critic discusses his initial contacts with the event and with Associação Cultural Videobrasil director Solange Farkas, back in the 90s. According to him, at the time there was a vast network of festivals dedicated to video, a media that was still not incorporated into the visual arts scene. He reminisces on curating the 1994 edition and being taken aback by its size, diversity, and the strong presence of performance works. He retraces the steps in the interchange that was built from then on, as a foreigner becoming acquainted with Brazilian productions and taking it to the festivals he organized in the mainstream Europe-United States scene. Finally, he shares his views on the Festival’s current format and where artistic experimentation is heading: toward more articulate and consolidated languages, he believes.