Associação Cultural Videobrasil

In an activity of Focus 7 of the 18^th Festival’s Public Programs, Paulo Miyada was one of the guests entrusted with creating activation proposals for the Southern Panoramas and 30 Years shows, held from January 16 to 18 at Sesc Pompeia. Miyada contributed Mixtape: Videobrasil (available in full on VB Channel), a short film based on the audience’s relationship with the shows, a semi-documental (or semi-fictitious) piece built upon a couple’s impressions of the exhibit. As for the directing technique, Miyada chose improvisation, borrowed from theatrical games, and provided actors with but a few keywords and programmed excerpts; instead of actors, Miyada handpicked two people regular art show attendees to act in the video.

Aside from Paulo Miyada, the project involved Carolina Mendonça, Júlio Martins and Galciani Neves.

Learn more about the actions of Focus 7 – Superimposed Readings

Based around activation actions for the Southern Panoramas and 30 Years shows, Focus 7 of the 18^th edition of the Contemporary Art Festival Sesc_Videobrasil’s Public Programs, Superimposed Readings, was marked by interventions focusing on audience interaction with the exhibits, and the relationship between art and writing.

In her Público project, Carolina Mendonça, an artist involved in dancing and theater, as well as spectacle directing, considered the potential reactions of each viewer during a visit to the exhibit. Carolina studied subtle ways in which her four performers could interfere with the visitors’ paths, all the while respecting their rhythm, so they would ultimately come to the reflections induced by the artist in her project. According to the artist, "the moment we see ourselves in public – or even before that, given that we are social beings from the get-go – we perceive ourselves as performing, playing our own selves in front of the others.”

In 4 Livros à Margem, the intervention focuses on writing. The curator, historian and art critic Júlio Martins created texts and drawings based on his contact with the themes and artwork featured in the exhibit. Four booklets were placed at the far ends of the venue, representing each of the four geographical axes. Martins kept the enjoyment of his reflections about the show intact, writing onto one of them in first person, a practice he shuns in the productions he curates. “I didn’t edit it so as not to lose intensity,” Martins said.

It was critic and curator Galciani Neves’ first time participating in an activation like the one in Focus 7, where fourteen artists – some featured in the Festival, some not – were invited to write about one of the works on display in Southern Panoramas. The texts remained available to the audience for a week, beside the tags for each piece.

Go to our Flickr page and check out pictures of the Public Programs’ Focus 7 events.